I built this site to reconnect with the kind of thinking that first pulled me into creative work—conceptual, unexpected, and emotionally real. It’s a reflection of where I’ve been, and where I’m headed next.

In 2023, I had a pivotal moment at a congress in Berlin when I witnessed generative AI creating imagery in real time based on live audience input. It sparked something in me. I saw the potential for AI to transform storytelling in pharmaceutical advertising, and I knew I had to bring this innovative tool into my decade-long experience in the industry.

Now, I’m focused on merging the power of AI with my strategic creativity to push the boundaries of what’s possible in pharma. My goal is to create visuals that not only capture attention but also drive meaningful engagement, helping brands tell their stories in fresh, impactful ways.

Having worked with global leaders like Sanofi, Merck, AbbVie, GSK, and Pfizer, I’ve launched successful campaigns across a variety of therapeutic areas. Now, I’m on a mission to bring AI into the pharmaceutical advertising space, reimagining how we create and connect with audiences.